Brand Identity & Guidelines:
Case Study for Imexao

Imexao is a trusted partner in the international trading and export sector. Specializing in end-to-end solutions connecting businesses with the dynamic markets of China, the brand needed a sophisticated identity reflecting its authority and global reach.

Year 2024

Scope of Work

Target Audience

Global B2B Clients across India, Dubai, Qatar, the USA, Canada, and Europe, seeking seamless, cost-effective, and reliable trade solutions with China.

Logo & Core Concept

The logo concept was centred on reflecting the brand’s professionalism, stability, and global reach. The monogram design is inspired by the initials ‘im’ of IMEXAO. The strategically separated ‘i’ dot symbolises Imexao’s core service of exporting products from China. Furthermore, the encompassing arc reinforces the brand’s commitment to providing extensive global reach for all its B2B clients.

Conceptualisation

Construction & Safe area

Variations

Reverse Logo

Black & White Format

App Icons

Brand Visual Guideline

Colour Palate

The palette uses rich, deep hues for professionalism and global stability. Dark and Navy Blues establish trust, while Red provides a strategic, high-contrast accent, reinforcing the brand’s decisive approach to global trade.

Primary Font Family

The typography system uses DM Sans for headings to reinforce authority and hierarchy. Open Sans ensures legibility for body content. All fonts are licensed under the Open Font License.

Secondary Font Family

The typography system uses DM Sans for headings to reinforce authority and hierarchy. Open Sans ensures legibility for body content. All fonts are licensed under the Open Font License.

Iconography

Icons convey meaning with simplicity and precision. We used a minimalistic, single toned design approach that aligns with corporate trends. This ensures maximum clarity and maintains a professional, contemporary visual identity across all platforms.

Stationery and Marketing Collaterals

The stationery suite and marketing collaterals were designed to reinforce the Imexao brand at every physical touchpoint, adhering strictly to the guidelines. The identity was consistently applied across high-value assets, including business cards, employee ID cards, professional brochures, flyers, and Brand T-shirts, ensuring every item reinforces the company’s global, professional image.

Business Cards

Employee ID Card

Letterhead

Envelope Front Side

Envelope Back Side

Black T-Shirt Design

White T-Shirt Design

File Folder Design

Notebook Design

Social Media Video Ads

We crafted engaging video ad campaigns focusing on services, product ranges, and company achievements. The content script for each campaign was meticulously structured around the user persona’s decision journey, ensuring that the message addressed every stage of the B2B client’s awareness and evaluation process, driving higher engagement and conversion intent.

Office Branding

We crafted a bespoke range of interior branding assets for the Imexao China office. The design, including wall graphics and entrance elevations, was engineered to reflect the brand’s mission and reinforcing the brand message for the visiting B2B clients.

Vastu-Compliant Brand Mission Wallpaper

The wallpaper was created to embody the brand’s mission, with the strategically placed mountain peak adhering to Vastu compliance for positive energy flow within the office cabin.

Dimension: 158*90 inch

Click the icon to See the Installed Wallpaper.

Creative Entrance Signage for Corporate Identity

The entrance signage was strategically designed to be the first professional touchpoint for visitors. The bold visual design instantly reinforces Imexao’s corporate authority and global presence.

Dimension: 50*90 inch

Click the icon to See the

Installed Wallpaper.