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Case Study for Krazy Green
Krazy Green is a UK-based vegan food startup that successfully targets the Gen Z audience. Celebrating fun, freshness, and freedom from animal-based ingredients, the brand required a playful, contemporary identity to stand out in the crowded youth food market.
Year 2025
Scope of Work
- Mobile-First Shopping Cart Design.
- Secured eCommerce Website Design & Development
Target Audience
Gen Z consumers (UK) who prioritize fun and ethical food choices, as well as the Corporate Segment (UK) seeking simple, convenient, plant-based meal alternatives.
ecommerce Website Design
We designed a fully customized, Gen Z-friendly eCommerce website focusing on a seamless, mobile-first ordering experience. Key features include a secure payment gateway, an integrated UK-wide delivery system, and interactive, visually engaging product pages that perfectly translate the brand’s fun personality online.
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