Social Media Campaigns:
Case Study for Imexao's B2B Authority
Imexao, a global leader in international trading, needed a digital strategy that built credibility and trust with B2B clients across India, the USA, and Europe. The campaign was focused on using Instagram to establish Imexao as an efficient and reliable industry authority.
Year 2024
Scope of Work
- Comprehensive Content Strategy & Planning.
- Production of High-Quality Short Videos (Reels/Shorts).
- Content Mapping based on User Persona Journey.
Target Audience
Global B2B clientele, specifically businesses in India, Dubai, Qatar, USA, Canada, and Europe seeking reliable end-to-end trading solutions from China.
Content Plan & Strategy
The B2B social media strategy was designed to aggressively build market authority and trust among global clients. We defined three core content pillars for Instagram: Product Promotions (showcasing A-Z export capability), Service Value (detailing end-to-end solutions), and Achievement & Authority (highlighting awards and milestones).
Social Media Video Ads
We produced a series of high-quality, professional video shorts optimized specifically for the Instagram feed and Reels. Each video was engineered to build credibility and trust among B2B clients by efficiently showcasing Imexao’s reliability, global standing, and professional service offering.
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